The relationship between body dissatisfaction, self-esteem, thin media-ideal internalization, and parasocial relationships in Thai female undergraduates

Abstract

The current paper investigates the relationship between body dissatisfaction, self-esteem, thin media-ideal internalization, and parasocial relationship (PSR). 115 participants fit the criteria of being an undergraduate female, age ranging from 18-22, with body mass index that does not exceed 22.9 kg/m2, and also has a parasocial relationship with a favorite thin female media figure that has a thin-ideal that they desire. Results of this study showed that self-esteem was negatively associated with body dissatisfaction (Hypothesis 1) and internalization of thin media-ideals was positively associated with body dissatisfaction (Hypothesis 2). However, PSR, in terms of communication (Hypothesis 3) and support (Hypothesis 4), was not negatively associated with body dissatisfaction. In addition, self-esteem, thin media-ideal internalization, PSR-communication, and PSR-support collectively predicted body dissatisfaction (partially supporting Hypothesis 5). Specifically, self-esteem and thin media-ideal internalization uniquely predicted body dissatisfaction. Therefore, this indicates that both interpersonal and intrapersonal factors contribute to body dissatisfaction. Results from this study can be used in improving strategies to reduce and prevent body dissatisfaction.